audience reaserch

From the research I have conducted using UK tribes; I have discovered that there is a wide variety of types of people interested in Hip Hop/R&B which means my magazine will have to be suitable for a number of audiences. Young alts are a large part of my target audience. They prefer less mainstream music and listen to alternate music with deeper and meaningful messages giving them different views/perspectives of life. Uban Artists are a fast growing group and are similar to young alts but are more deeply into/affected by the genre and views/behaviour have an impact on society and younger generations. There preferred genre is rap, beating boking, UK grime. Fashion is also a big part of Uban artists as they take interest and pride in what they wear. Stylers are a big part of Hip Hop/R&B audience. They take interest in what here favourite stars are wearing and aspire to look as good as them. They are seen as cool in society and listen to “cool” music like Hip Hop/R&B. another audience group are trackies. They are people who are laid back about life and listen to calming/relaxing songs. Finally, watsteman are the typical rebellious, loud and dodgy members of society who take pride in their love for Hip Hop/R&B. in order to market my magazine to a wide range of people, I believe that I will have to use a combination of all these groups to make the best possible magazine to suit may people.