Evaluation 4

4. Who would be the audience for your media product?

The audience for my media project would range from ages 16-28 as the hip hop genre is very diverse appeals to many different generations of people. Although hip hop deals with mature themes, there is still a large percentage of younger teenage listeners meaning I had to make my age range higher to capture to all. However, I estimate that the majority of the readers will be people within their late teens in collage/university as my genre is very popular amongst that age group and people that age have a more passionate approach to things such as music. My magazine audience is predominately created with the male gender being the one it’s marketed at as the genre of music is more popular amongst men. The vast majority of the audience will listen to mainstream hip hop/rap artists such as Kendrick Lamar, Kanye West, Eminem, and J. Cole etc. My target media product audience would have a keen interest in branded clothing. Brands such as Ralph Lauren, Stone Island, Adidas, Nike, Gucci etc would be popular amongst my target audience as they want their appearance to be as good as possible. Using the website UKTribes.com, I researched and specified the types of people/groups that would be interested or associated with my magazines genre. These groups are Young alts; they’re less into mainstream music and listen to more meaningful messaged songs giving perspectives on life which is a big part of hip hop/rap. The next group is Uban artists; similar to young alts but there actions are more influenced by the genre. They prefer rap and fashion is a big thing to them. Stylers are a big part of the audience. They’re seen as cool in society and listen to music such as hip hop/rap and finally we have Trackies and Wasteman. Trackies are people who are laid back about and listen to calm, deep meaning sons such as rap soul music. And Wasteman are rebellious, loud, dodgy members of society who take pride in the interest in the genre. Each of these groups make up the largest proportion of the hip hop/rap fan base meaning I needed to cater to all these genres to be successful.