Evaluation 3

3. What kind of media institution might distribute your media product and why?

A media institution company is an important company that markets and distributes the product. This company is vital part of the magazine publishing process as its entirely responsible for the profits and success the magazine could potentially gain. There are multiple different media institution companies that have had much success such as: IPC Media and Bauer Media group. From my research I have decided upon Bauer Media group being the company responsible for my magazines distribution. It’s a German based company that has had a hand in the success of over 600 magazines worldwide and sells around 65 million magazine issues each year. Due to its experience and successful magazines (Kerrang, Q Magazine) I have decided this company will be chosen to market, produce and distribute my media product.

In order to fund my magazine, the founders will have to put forward their own finances as well as requesting loans/funds of other cooperation’s such as Bauer and as times passes, pay off the debt. Another way is to display the magazine to the public and gives those with financial interest a chance to buy shares of the magazine helping to fund its monthly release. Other ways to finance the product is offering subscription service that gives the reader the monthly magazine for a set fee. Finally the price of my magazine is of a premium standard and with the success of Bauer, the distribution and selling of the magazine will be successful meaning the money generated from that can go back into recreating, paying wages, distributing etc.