This is my AS Media Coursework blog. Over the last four months, I have been involved with multiple task in order to create a Hip hop/rap music magazine. During this period of time, I have developed many skills and learnt new things that will help me going further forward. I hope that you enjoy the work that you find through my blog. The labels on the side tool bar will help to direct you to the desired pieces of work you are intending to review.
Friday 22 April 2016
Sunday 17 April 2016
Friday 15 April 2016
Evaluation 3
3. What kind of media institution might distribute your media product and why?
A media institution company is an important
company that markets and distributes the product. This company is vital part of
the magazine publishing process as its entirely responsible for the profits and
success the magazine could potentially gain. There are multiple different media
institution companies that have had much success such as: IPC Media and Bauer
Media group. From my research I have decided upon Bauer Media group being the
company responsible for my magazines distribution. It’s a German based company
that has had a hand in the success of over 600 magazines worldwide and sells
around 65 million magazine issues each year. Due to its experience and
successful magazines (Kerrang, Q Magazine) I have decided this company will be
chosen to market, produce and distribute my media product.
In order to fund my magazine, the founders will have to put forward their own finances as well as requesting loans/funds of other cooperation’s such as Bauer and as times passes, pay off the debt. Another way is to display the magazine to the public and gives those with financial interest a chance to buy shares of the magazine helping to fund its monthly release. Other ways to finance the product is offering subscription service that gives the reader the monthly magazine for a set fee. Finally the price of my magazine is of a premium standard and with the success of Bauer, the distribution and selling of the magazine will be successful meaning the money generated from that can go back into recreating, paying wages, distributing etc.
Evaluation 4
4. Who would be the audience for your media product?
The audience for my media project
would range from ages 16-28 as the hip hop genre is very diverse appeals to
many different generations of people. Although hip hop deals with mature
themes, there is still a large percentage of younger teenage listeners meaning
I had to make my age range higher to capture to all. However, I estimate that
the majority of the readers will be people within their late teens in
collage/university as my genre is very popular amongst that age group and
people that age have a more passionate approach to things such as music. My
magazine audience is predominately created with the male gender being the one
it’s marketed at as the genre of music is more popular amongst men. The vast
majority of the audience will listen to mainstream hip hop/rap artists such as
Kendrick Lamar, Kanye West, Eminem, and J. Cole etc. My target media product
audience would have a keen interest in branded clothing. Brands such as Ralph
Lauren, Stone Island, Adidas, Nike, Gucci etc would be popular amongst my
target audience as they want their appearance to be as good as possible. Using
the website UKTribes.com, I researched and specified the types of people/groups
that would be interested or associated with my magazines genre. These groups
are Young alts; they’re less into mainstream music and listen to more
meaningful messaged songs giving perspectives on life which is a big part of
hip hop/rap. The next group is Uban artists; similar to young alts but there
actions are more influenced by the genre. They prefer rap and fashion is a big
thing to them. Stylers are a big part of the audience. They’re seen as cool in
society and listen to music such as hip hop/rap and finally we have Trackies
and Wasteman. Trackies are people who are laid back about and listen to calm,
deep meaning sons such as rap soul music. And Wasteman are rebellious, loud,
dodgy members of society who take pride in the interest in the genre. Each of
these groups make up the largest proportion of the hip hop/rap fan base meaning
I needed to cater to all these genres to be successful.
Wednesday 13 April 2016
Thursday 31 March 2016
Changes
When first starting the project, i had originally brainstormed a lot of ideas that I intended to carry through to my final draft. However after reaserch, planning and advice, i made a considerable amount of chnages that I Believe have significanltly helped with my final magazine. things such as going outoors to do a photo shoot instead of doing it in a studio helped to improve the quality, look and make it clearer the genre of my magazine. Changing my magazine masthead from 'GOSPEL' to 'CABLE' after much reaserch and consideration of public opinion. my original color scheme was changed from a simple pallet of white, grey and balck too adding red, yellow, green and other colors. the feedback I was given by my fellow peers also influeneced me to make many changes such as the layout of my contents page and the images of artists i used.
Friday 12 February 2016
Tuesday 9 February 2016
Wednesday 3 February 2016
Friday 29 January 2016
Article Mock Up
This is my first attempt at my article that will most likely change by the time comes for the real one.
Friday 15 January 2016
25 word pitch notes
Hip
Hop aimed 16-25 appealing to more young adults. Inspired clash (simplistic style/colors) Feature known/newest
artists, modern/up to date with times. £4.99
Magazine distributer
The international
publishing corporation also known as “ICP” is a British media publishing
company that is centered in London. They are a notoriously famous company as
they are publishers to a number of very successful magazines of all genres. One
example is NME which is which one of the biggest and most successful British magazines
across Britain. I have chosen to partner with IPC as there as their ever-growing
experience and numerous successes shows that they are capable of marketing my
magazine to become well know and financially successful.
photographers reaserch
Terry Richardson
Out of all
the photographers I have researched, terry Richardson is my favorite. This is
mainly because of how he only used plain white backgrounds and focus more on
the person used in the image rather than what’s in the background keeping all
the attention on them. Also the white background makes his photography look neater
and professional which is what I want my magazine to aspire to be. I like how
the styles of his photos are so crisp/clean and you can clearly see the emotion
of the model/person being used in the photograph. Although his photo style
appears simple, I find it very eye catching and think is style of photography
will suit my magazine cover. Here are some examples of his work:
My Audience Profile
My magazine is Marketed for people around the age of 16 to 28. However, from my research, i predict that the majority of the audience will be in their late teens and likely to be at college/university as my intended genre is popular with that age group. Around 70% of the readers will be male and 30% female. My magazine audience will be an individual who is into Hip Hop and R&B. They are keen music listeners and are interested in discovering new music and artists. They have an interest in the latest street clothing and respected/popular brands like Adidas, Ralph Lauren etc.
audience reaserch
From the research I have
conducted using UK tribes; I have discovered that there is a wide variety of
types of people interested in Hip Hop/R&B which means my magazine will have
to be suitable for a number of audiences. Young alts are a large part of my
target audience. They prefer less mainstream music and listen to alternate
music with deeper and meaningful messages giving them different
views/perspectives of life. Uban Artists are a fast growing group and are
similar to young alts but are more deeply into/affected by the genre and views/behaviour
have an impact on society and younger generations. There preferred genre is
rap, beating boking, UK grime. Fashion is also a big part of Uban artists as
they take interest and pride in what they wear. Stylers are a big part of Hip
Hop/R&B audience. They take interest in what here favourite stars are
wearing and aspire to look as good as them. They are seen as cool in society
and listen to “cool” music like Hip Hop/R&B. another audience group are
trackies. They are people who are laid back about life and listen to
calming/relaxing songs. Finally, watsteman are the typical rebellious, loud and
dodgy members of society who take pride in their love for Hip Hop/R&B. in
order to market my magazine to a wide range of people, I believe that I will
have to use a combination of all these groups to make the best possible
magazine to suit may people.
Fashion styles relavant to my genre
Hip hop/R&B has gone through big changes
fashion changes over the years. It has evolved from scruffy, bright colored,
baggy clothing to more neat and professional look. The top five most popular
brands used by famous artists around the globe are: Gucci, Nike, Prada, Versace
and Adidas. Fashion is becoming more involved within the hip hop/R&B
industry as contracts are signed between artist and companies to wear their
clothing in music videos, in public; during shows etc. an example of this is Stormzy
who has a close relationship with Adidas. Also shoes are a big part of fashion
in the genre I am making my magazine on so it’s important I use the correct legitimate
branding to get the best possible look. As I’m aiming for my magazine to be
more professional and neat looking, it is important that I get the clothing
right in my photos. If have decided to go with a more modernized, smart/casual clothing
to suit more modern times. Here are some examples of the clothing styles I intend
to use:
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